My name is Jewel Aaida Gonzales, I am an artist based in Paris. I have studied at Parsons School of Design in New York, and am currently based at Parsons Paris. Studying towards a Bachelors of Business Administration in Strategic Design and Management with a Minor in Fashion Studies. Movement between studying New York and Paris, has influenced my creative perspective.

I am a Creative Strategist that operates at the intersection of trend forecasting and editorial direction. My strategies prioritize visual storytelling and artistic integrity over product placement. By creating imagery that consumers want to consume as art—rather than scroll past as ads—I aim to increase engagement and deepen the emotional contract between the brand and the audience.

I specialize in talent scouting and discovery for collaborative creative projects. My approach is rooted in partnership: I work closely with models to help them develop competitive portfolios for potential agency representation, while simultaneously expanding my own body of work.